Local Companies Offering Discounts on Award-Winning Products

Lawrenceville, GA- Brainy Baby and Gwinnett Medical Center's Women's Pavilion are teaming up to offer new families who deliver at GMC a free gift. Brainy Baby is giving each new mom a full length Sleepy Baby music CD that has 15 soothing, instrumental songs that relax baby and invite sleep. Each CD will also include additional discount coupons for future purchases that will benefit the Gwinnett Medical Center's Foundation.

In addition, the two organizations released a direct mail piece last month to families who have delivered their babies at GMC's Women's Pavilion in recent years. The offer includes a 30% discount on purchases made through Brainy Baby's Web site with a portion of sales also benefiting the Gwinnett Medical Center's Foundation.

For over a decade, Brainy Baby has been a pioneer in developing award-winning products for new families. GMC's Women's Pavilion is the area's premier institution for childbirth labor and delivery, with approximately 6,000 babies born at the facility each year.

"We believe this partnership with Brainy Baby is a great benefit for families and we are glad to be able to offer it just before the holidays," says Pam Kauffman, Interim Director of Women's Services. "We're also proud to be working with Brainy Baby because they are an award-winning, Gwinnett-based company, We're confident that we'll have a terrific partnership."

The mission of The Brainy Baby Company is to help children develop a love of learning for a lifetime. For more than a decade, the Suwanee-based company has developed award-winning products that introduce letters, shapes, animals, art and music to infants, toddlers and preschoolers. The entertaining programs for these age groups.

"The Brainy Baby team is enthusiastic about what we do," says Dennis Fedoruk, president and CEO. "I believe the reason we are so successful is that we are motivated and inspired to create products that make a difference in the lives of children."

Created by a team of early childhood educators using a time-tested and proven method of introducing and reinforcing preschool concepts, Brainy Baby DVDs have won more than 75 national awards of excellence. Brainy Baby also offers complimentary products like books, flashcards and games that reinforce subjects introduced in the DVDs.

The partnership has an added benefit of supporting Gwinnett Medical Center's Foundation. Proceeds from each purchase will be donated back to the Foundation to support the improvement of healthcare services in the community.

Brainy Baby's products were also recently added to the GMC's Women's Pavilion Boutique. Portions from those sales will also benefit the Foundation.

"We are really looking forward to working with Brainy Baby's because this is an innovative way for the company to support our Foundation. I think we'll have a great response to these offers," says Jason Chandler, president of the Gwinnett Medical Center Foundation.

About Brainy Baby
For over a decade, The Brainy Baby Company has been a pioneer and leader in DVDs, Books, Games and Toys for babies, toddlers and preschoolers. For more information, please visit www.brainybaby.com.

About Gwinnett Medical Center
Now celebrating the 25th anniversary of its flagship campus, Gwinnett Medical Center is a not-for-profit healthcare network providing award-winning healthcare services to the Gwinnett community and beyond. Campuses in both Duluth and Lawrenceville provide acute care, outpatient services, orthopedic and neuroscience specialty care as well as a full continuum of wellness services. Digital imagining is the standard of care at all GMC facilities including the newest imaging center in north Gwinnett's Hamilton Mill area. In 2008, GMC's 4,300 associates and 800 physicians served more than 400,000 patients. Gwinnett Medical Center's incredible vision for the future is to transform healthcare. To learn more, visit www.gwinnettmedicalcenter.org.